Funnel Architecture

The Art of Crypto

User acquisition flow — Organic & Paid Ads

Organic Traffic
Paid Ads
STEP 01 🏠

Landing Page — Home

live.theartofcrypto.co/home

Both organic and paid ads traffic lands here. User sees the main value proposition and clicks the CTA button.

CTA → Opens Modal
⬒ Modal Popup — Sign Up Form

A sign-up form modal appears on screen. User fills in their details and submits. On successful submission, they are automatically redirected to the survey page.

Redirect on submit
STEP 02 📋

Survey — Typeform Capture

live.theartofcrypto.co/survey

Second layer of lead capture. An embedded Typeform collects deeper qualifying data from the user. On completion, user is redirected to the VIP offer.

Typeform → Submit
Redirect on submit
STEP 03 — DECISION 💎

VIP Offer — $95

live.theartofcrypto.co/vip

User lands on the VIP upsell page with a $95 offer. Two CTAs presented: YES (accept & pay) or NO (decline & skip).

?
✓ YES — Buy
STEP 4A 💳

Stripe Payment

Stripe Payment Link

User is directed to Stripe checkout to complete the $95 payment. On successful payment, redirected to VIP confirmation.

Stripe → Pay $95
Payment success
✦ VIP END 🏆

VIP Thank You

live.theartofcrypto.co/vip-thank-you

Payment confirmed. VIP member receives confirmation & next steps.

✓ Conversion Complete
✗ NO — Skip
STEP 4B 👋

Thank You

live.theartofcrypto.co/thank-you

User declines the offer and is redirected to the standard thank you page. Still captured as a lead.

Lead Captured