Campaign Architecture
LTQ1 Email Plan
April 1–2 Event · Free + VIP Tiers · Kit Automations
200
VIP Cap
Mar 20
VIP Deadline
3/wk
Broadcasts
2
Tiers
⚡
Funnel Flow
📣
Traffic
Organic + Ads → /home
→
📝
Email Capture
Modal popup on /home
→ Registered instantly
→ Registered instantly
→
📋
Survey
Typeform on /survey
→ Form Complete tag
→ Form Complete tag
→
💎
VIP Offer
/vip page
$95 · Yes or No
$95 · Yes or No
→
✓
Outcome
VIP → /vip-thank-you
Free → /thank-you
Free → /thank-you
🏷
Tag Architecture
Kit · LTQ1_LTQ1_RegisteredEveryone
LTQ1_Form_CompleteSubmitted
LTQ1_Form_IncompleteEmail only
LTQ1_Tier_FreeFree tier
LTQ1_Tier_VIPVIP tier
LTQ1_VIP_PurchasedCheckout ✓
⚙
Automations (Zapier)
Trigger 1Email Captured
+ LTQ1_Registered+ LTQ1_Form_Incomplete+ LTQ1_Tier_Free→ Free_5Day_Auto
Trigger 2Form Submitted
+ LTQ1_Form_Complete− LTQ1_Form_Incomplete
Trigger 3VIP Purchase (Stripe)
+ LTQ1_Tier_VIP+ LTQ1_VIP_Purchased+ LTQ1_Form_Complete− LTQ1_Tier_Free− LTQ1_Form_Incomplete− Free_5Day_Auto− Form_Nudge→ VIP_5Day_Onboarding
Trigger 4Form Incomplete Nudge
→ LTQ1_Form_Nudge
Fires when LTQ1_Form_Incomplete is applied · Exits automatically when LTQ1_Form_Complete is applied
📬
Email Sequences
Free 5-Day AutoFree
Day 0
Congruency
Confirm reg, WhatsApp CTA
Day 1
Social Proof
Authority & credibility
Day 2
Content Authority
YouTube push
Day 3
Friction Reducer
VIP contrast intro
Day 4
Case Study
VIP ROI, 200 cap, deadline
Form NudgeIncomplete Only
Runs alongside Free 5-Day · Stops when form is completed
+6 hrs
Nudge 1
Almost done — finish to unlock WhatsApp + free resources
+24 hrs
Nudge 2
Last reminder — complete in 30 seconds → /survey link
VIP 5-Day OnboardingVIP
Day 0
Confirmation
Welcome + access
Day 1
How to Use VIP
Maximize benefits
Day 2
Execution Lens
March trading access
Day 3
Live Call Prep
Event preparation
Day 4
Identity
VIP positioning
📡
Broadcasts
3×/weekMonday
📨
Wednesday
📨
Friday
📨
Rotating format cycle:
1. Congruency
2. Social Proof
3. Friction Reducer
4. Content Authority
5. Case Study
Free Tier
→ VIP capped at 200 seats
→ Closes Mar 20 or sold out
→ Smaller Zoom vs 500-person
→ March trading access
VIP Tier
→ Reframed value emails
→ No urgency pressure
→ "Already ahead" framing
→ Identity reinforcement
🔥
Final Week Ramp
All segmentsEmail 1
Calendar Lock
Get on calendar
Email 2
What to Expect
Agenda preview
Email 3
Execution Psych
Mindset prep
Email 4
48h Reminder
Urgency + logistics
Email 5
12h Reminder
Final push
🛡
Suppression Rules
📋
Form Completed
Remove from Form Nudge sequence
💳
VIP Purchase
Remove Free tag + sequence + nudge
🆓
Free Tag Present
Exclude from VIP-only broadcasts
💎
VIP Tag Present
Exclude from urgency emails
🔍
Weekly QA
Sample 5 Free + 5 VIP, verify tags
📊
Tracking KPIs
| Metric | Formula | Target |
|---|---|---|
| Emails Captured | Total leads | Baseline |
| Form Completion | Complete / Registered | 60–75% |
| VIP Conversion | VIP / Registered | Weekly |
| VIP Cap Fill | Sold / 200 | Daily |
| Show-Up Rate | Live / Registered | 35–50% |
⚠
Non-Negotiables
✓ Confirmation emails within 3 min
✓ WhatsApp link in every PS
✓ Strict Free ↔ VIP suppression
✓ Max 3 broadcasts per week
✓ VIP deadline reinforced
✓ No overlapping sequences
✓ Form nudge stops on completion